Results of a new ad effectiveness test underscore just how damaging repetitive ads on streaming services are to both brands and streaming platforms. Fully 87% of 1,246 weekly streaming viewers ...

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to ...

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they’ve previously ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Netflix is more than ready to expand its advertising business, even promising it can do away with one of the most annoying aspects of ads on streaming services. Photo: Chris Pizzello (AP) Even for ...

Last week, I logged onto 60 Minutes’ Web site to watch Barack Obama’s first post-election interview. About 20 minutes into the show, the screen faded to a commercial: A middle-aged man is digging ...

Advertising on video-streaming services in India is increasingly resulting in viewer fatigue as these platforms try to supplement plateauing paid subscription revenue with ad money. Users are ...

Given its role as a big player in online advertising, Google has long provided controls and transparency tools overs ads. Since 2009, these features have gone through several revamps and today are ...

We now have a Vizio flat TV and get TUBI as a choice for selecting movies. But problem is that movies are interrupted several times with boring, repetitive ads from Nevada. Problem is we live in ...

The most common elements of coronavirus advertising are familiar by now: Piano music, images of empty streets, voice-overs that invoke “these uncertain times,” and company promises to be there for ...