You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...

Buffalo Grove and Wheeling don’t have big shopping malls or quaint downtowns to draw consumers. Instead, the towns rely on a mix of restaurants, entertainment facilities and small businesses. In ...

In a world where every square foot matters, the retail component of a mixed-use development is much more than a revenue stream—it's the gateway to the entire experience. It’s often the first thing ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Retailing is a major business format in which you sell goods and services directly to end consumers. While the types of retail providers are virtually limitless, several common principles of retailing ...

Calls by politicians for retail store rent caps, rules that a new lease must be provided and other market-limiting schemes should be sent back into Pandora’s Box. Many times when new politicians or ...