How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

If you use the Web regularly to search for products to purchase, you probably have witnessed search retargeting in action and not given it a second thought. For example, have you searched for a new ...

For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...

You know that ads play an important role in driving people to your website if you run a small business and sell stuff on the internet. But what if they aren’t interested in buying while visiting the ...

Geoff Smith is Head of Activation at VivaKi and Paul Silver is the Head of Product, VivaKi. Here both discuss the benefits of centralising retargeting and why internalising this buying function at the ...

Each of us is exposed to an almost inconceivable amount of information and marketing messages every day. To reach and connect with businesses in New Jersey, you must fight attention in smart and ...

Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed ...

ONBOARD THE OASIS OF THE SEAS — Vacation.com will launch an online “retargeting” feature this summer that will follow its customers’ online behavior. During its national conference on Royal Caribbean ...

Speaking to a classroom of Stanford students, Netflix's Director of Machine Learning, Tony Jebara, e xplained the secret to effective storytelling: "two-way communication. There is the storyteller and ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...