In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...