Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.