One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream ...

Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services When you purchase through links on our site, we may ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

As digital ad technologies continue to evolve new and unintended consequences emerge, and the Media Rating Council (MRC) this morning unveiled a new initiative to tackle one of them: audience ...

CESSON-SEVIGNE, France—Chunghwa Telecom, the leading telecommunications operator in Taiwan, has selected Broadpeak to provide solutions for its streaming service Hami Video. As part of the agreement, ...

Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is ...

YouTube’s crackdown on tools that block advertising continues with server-side ad injection. The developer of SponsorBlock, which is a crowdsourced extension to skip sponsored segments, shared today ...

SSAI is one of the crucial innovations that has allowed over-the-top (OTT) video to become a viable industry, because it opens up paths to monetization and helps to both absorb infrastructure costs ...