If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Everyone wants to encourage children to create anything they can imagine, which is one of the missions of the family-owned company that makes LEGOs, those plastic, interlocking bricks in primary ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

Speaking of storage needs, the LEGO Brick Drawer seems like a super-promising way to keep my desktop clutter in check. It’s ...