It is alleged that the beauty giant is reportedly mulling a deal to offload all three brands, according to a new report, as it continues with its ongoing ‘Profit Recovery and Growth Plan’ ...

National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

This company is known for their incredible primers, and now they're adding one more to the family. Surprising their fans for the new year, Smashbox Cosmetics launched their Radiance Primer Cream. It's ...

Smashbox Cosmetics continues to engage the Latinx community in Los Angeles and beyond. The Culver City, Calif.-based beauty brand has been organizing free digital events this year to support local L.A ...

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the ...

CULVER CITY, Calif., Oct. 31, 2024 /PRNewswire/ -- Smashbox Cosmetics is thrilled to announce an exclusive collaboration with Mexico City-based accessories brand ILKA. Previewed at Mercedes-Benz ...

Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect ...

The ’90s revival lives on. Pamela Anderson — the era’s renowned star — has teamed with Smashbox in a campaign celebrating its Original Photo Finish Primer. Fittingly titled “Isn’t It Iconic,” it’s ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

Lips are a common theme in makeup artist Vlada Haggerty’s life. On a spring afternoon, Haggerty’s outfit includes a prim blouse punctuated with a lipstick-shaped pin on her collar and black block-heel ...