It is alleged that the beauty giant is reportedly mulling a deal to offload all three brands, according to a new report, as it continues with its ongoing ‘Profit Recovery and Growth Plan’ ...

CULVER CITY, Calif., Oct. 31, 2024 /PRNewswire/ -- Smashbox Cosmetics is thrilled to announce an exclusive collaboration with Mexico City-based accessories brand ILKA. Previewed at Mercedes-Benz ...

Anderson said she was "honored" to be featured in Smashbox's latest campaign. After several makeup-free moments, Pamela Anderson is all glammed up again for her latest collaboration with Smashbox ...

Reports have been circling about Estee Lauder Companies mulling the sale of Smashbox, Too Faced, and Dr. Jart+. ELC has ...

The icon stars in a nostalgic new Smashbox campaign celebrating its beloved Photo Finish Primer Kurt Krieger/Corbis via Getty Pamela Anderson is feeling nostalgic for the '90s! In her new campaign for ...

Pamela Anderson's decision to regularly forgo makeup is frequently on my mind. The announcement that she'd become a co-founder of natural skincare brand Sonsie thrilled me: partially because it felt ...

TikTok app displayed on an iPhone. Photo: Diego M. Radzinschi/ALM Smashbox Beauty Cosmetics is accused of using TikTok's "tap and trace" software to collect and store website visitors' private ...

The brand welcomes a new member to its cult-favorite family of primers along with a limited-edition dewy cream blush. By Erin Lassner E-Commerce Writer While the OG formula smooths fine lines and ...

Beauty and magick have always complemented each other. In many ways, the ritual of a spell is parallel to the act of a beauty routine: steps are performed and repeated with care and attention to bring ...

Pam’s bringing back the glam. Pamela Anderson has gone viral for her many makeup-free looks over the past year, but now she’s showing off her iconic ’90s makeup in a new campaign for Smashbox. The ...

Smashbox and its agency Omelet are raising awareness for the cosmetics brand with a 360° virtual reality tour of its photo studios. This focus underscores the brand's heritage. Founded in 1996, ...

While it's a fall and holidays staple, we also saw plenty of gold and shimmery eyes during the various fashion weeks this past month. “Shimmery lids and pops of chrome elevate any look," Davis says.