Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns, according to this infographic from Infosys. Are you monitoring what matters ...