Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

I work for a small company that provides browser widgets to individuals and businesses. As a member of the marketing department, I know that buying promotional items is always a challenge because we ...

Target marketing for your small business is the product of extensive research into your consumer base and the needs of the local market. There are several types of target marketing your company may ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. The market for promotional products—swag, knick-knacks, trinkets, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.