Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

Figuring out the different types of typography can be as confusing as trying to say 'types of type' quickly. In this guide, we'll go through the categories you need to know, the defining features you ...

The typeface Verdana was released in 1996 as an easy-to-read font for Websites, and in the intervening years, it has been used and misused in just about every imaginable way. For example, the Swedish ...

It's after dinner hour and you're still at work searching for the font your boss requested. You want to strangle the person who suggested the Boss keep a scrapbook of designs they like. How long can ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

Apple’s iPhone kick-started an app economy that changed the look of user interfaces and graphic design. Might the Vision Pro and spatial computing do something similar? At least when it comes to type ...