Breakfast is about to get a colorful glow-up, thanks to Trader Joe's new Ube Mochi Pancake and Waffle Mix. If you haven't heard of ube (pronounced oo-beh) before, it's a purple yam that hails from the ...

If you're a frequent Trader Joe's shopper, the chain's fascination with ube—a sweet, purple-hued yam that's grown in the Philippines—is nothing new. While products like Ube Ice Cream and Ube Mochi ...

I have lots of friends who follow a gluten-free diet, and I’m a big fan of foods with chewy textures, so I’ve been delighted to see rice-based groceries become more widespread throughout the country.

Ube season at Trader Joe’s is upon us when the retailer brings back its purple yam-flavored mochi pancake mix, tea cookies, yogurt-covered pretzels and more. Pronounced oo-beh, the brand describes the ...