An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite of ...

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the ...

You've fixed your website load time and ensured it's mobile-friendly, but the bounce rate won't go down. If that scenario sounds familiar, maybe you're missing out on defining user personas. Having an ...

A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills, you can offer content and features that connect with your audience. Many ...