Google is turning the mirror on your phone into a fitting room, letting shoppers see clothes on a realistic digital version of themselves using nothing more than a selfie. The company’s upgraded AI ...

Zara is on a mission to be more digital. From AI generated models, to reduced production timelines, to a new AI-powered ...

In the age of technology, shopping is also undergoing a transformation. Forget crowded fitting rooms, long queues, and the uncertainty of online sizing charts — increasingly, consumers are stepping ...

My Size, a smartphone measurement tech company, announced that it has integrated its MySizeID technology into Sweet Fit, an interactive virtual fitting mirror. Sweet Fit's mirror uses AR technology to ...