“The awakening is not the work.” Every leadership conference has them. The beautifully crafted purpose statement, unveiled ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

The benefits of implementing a business purpose are beyond doubt—those that do it successfully enjoy higher market share gains and grow on average three times faster than their nonpurposeful ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

Most CEOs we work with genuinely care about purpose. They did not arrive at their organisation’s why casually — they thought ...

Chief Purpose Officers: Do firms really need them? For decades, the shareholder primacy model dominated corporate strategy, often displacing explicit discussions of broader organizational purpose.