Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Of the many relationships Black women have to their hair, very few are as frowned ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

When Pattern Beauty first launched, I happened to be in Chicago. So, I hauled my carcass to the nearest Ulta, swept the shelves clean and packed my luggage full to the brim with the range. I was ...

First Tracee Ellis Ross brought us the wet products of our juicy curl dreams with Pattern. Now, she’s following that up with the necessary items to style and tame those curls with her new Pattern ...