The Tenth Man was behind the Fenian hotline in Belfast which generated over 15,000 calls in four days and sparked  widespread media conversations. The stunt, delivered on a roaming digital ad van and ...

The Creative Dividend is a new book that combines creative measurement and effectiveness case evidence to show how creativity and media work best together. Co-published by System 1 and Effie, the book ...

The latest census released by the Institute of Advertising Practitioners in Ireland (IAPI) says that despite a difficult trading period last year and the first half of this year, 89 per cent of agency ...

Radio ads and sponsorship revenues for commercial broadcasters were up by one per cent in 2025 to €165.6 million with digital audio spend increasing by 11.5 per cent to €8.2m, end of year results from ...

PR agency Heneghan Strategic Communications (HSC) has appointed Tilly Heneghan as senior account manager. Before joining Heneghan, she held communications roles at National Broadband Ireland, was ...

GAA+ is launching a new live studio series called The View sponsored by Allianz. The series will be available for free on GAA+, YouTube and social media channels every Monday and Friday from 1pm.

Vodafone is canvassing for entries to this year’s Six Nations ‘See Your Business Pitchside’ competition. Irish small and medium enterprises (SMEs) are reminded to enter this year’s contest before the ...

For the second year running, Vodafone achieved impact as the biggest spending brand on out of home (OOH) media, the annual OOH tracking study by PML shows. Activations included multi-format and ...

Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the ...

The traditional weekly shop has officially overtaken dining out and travel as the primary driver of shared spending in Ireland, a tracking survey by payment app Bunq indicates. The Wrapped 2025 report ...

The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new ...

It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish ...