Every few years, loyalty comes under renewed scrutiny. Customers are described as fickle. Switching costs are low. Attention spans are shrinking. The story is familiar: loyalty is no longer realistic ...

The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. While researching my upcoming book, ...

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. Small teams alarmed by a recent price ...

AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely ...

NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions. Marketers spend enormous amounts of time ...

Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. In martech, momentum is often mistaken for progress. That pause ...

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. HubSpot wrapped up 2025 with a batch of updates that feel very “operational” ...

Are 'AI silos' the next big threat to organizational efficiency? Typeface CMO Jason Ing joins us to explore the future of AI integration. We’ve all dealt with data silos and organizational silos, but ...

Video is what wins. And virtual events are one of the most effective ways to create it while still connecting deeply with your audience. In this upcoming webinar, “The Event Experience Equation: Small ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The IAB Tech Lab has introduced the ...

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Marketing operations (MO) as ...

AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority. Your brand is being evaluated, summarized and recommended — or ...