Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee ...

Editor's take: Meta's latest encounter with legal scrutiny highlights ongoing tensions around advertising metrics and privacy in the digital ecosystem. As scrutiny grows, advertisers and industry ...