This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to ...
The almost completed traditional TV upfront witnessed strong average 19% gain in prime-time broadcast CPM -- the cost per thousand users -- and 10% higher for cable TV nets for the upcoming 2021-2022 ...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results