FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...
America's Test Kitchen (ATK), the iconic culinary media brand trusted by millions, today announced the launch of direct and ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
For the first time, Walt Disney is allowing direct access of its programmatic platform -- Disney Real-Time Ad Exchange (DRAX) -- with two of the largest demand-side platforms (DSP): Google's Display & ...
Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as its chief commercial officer. Badler previously led programmatic monetization for Dotdash Meredith and ...
ArcSpan Technologies has launched a tool the company says can help publishers monetize their direct sold and programmatic ad deals. The new tool, called ArcSpan AMS, is a first-party data management ...
As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...
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