Lace thongs, corsets and push-up bras: Sydney Sweeney’s lingerie line is officially here

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney Launches a Lingerie Brand With Bezos Backing—and a Hollywood Scandal

Sweeney’s new Syrn brand has big backers, including Jeff Bezos and Michael Dell. But local authorities are miffed at a stunt ...

Sydney Sweeney Defends Her New Lingerie Line and Nearly Naked Photos: 'This Is Me Reclaiming My Body'

Sydney Sweeney, who launched SYRN on Wednesday, Jan. 28, promoted the new brand in nearly nude photos for Cosmopolitan.

Brands, buyers play it safe at the Salon International de la Lingerie

Heritage corsetry brands were homing in on heritage, storytelling and niche categories to help retailers weather the storm.