Now and then, certain concepts gain notoriety and especially in the age of social media, they quickly become buzzwords. The ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence of inappropriate seasonal ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Personal messaging is part of a strategy used by advertisers to build a more intense relationship with consumers. It often consists of pop-up adverts or follow-up emails reminding us of all the ...

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Visual advertising on modern online platforms creates attention. Brands are to compete in seconds to capture scrolling audiences. Strong images are now the determiners of a message being received or ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

Schnuck Markets will stop its mailed weekly grocery ads, effective Jan. 28. The grocery chain announced the change in the mailed ad for Jan. 2-6. The ads usually covered a period from Wednesday ...

It’s a cliché, but it’s true. Many advertisers stick to the same big publishers year after year, and while they may deliver on some KPIs, they’re not the only options. There’s a world of untapped ...