Nike CEO Elliott Hill this week purchased roughly $1 million in stock, the latest sign of his confidence in an ongoing turnaround effort. Hill was the third Nike insider to buy stock in the past two ...

Nike’s struggles are exacerbated by a highly challenging operating environment in China and pullbacks in North American consumer spending. Nike has transitioned from a growth stock to a turnaround ...

Nike has launched SNKRS Reserve, a new sneaker preorder system. The program allows fans to reserve exclusive sneakers in advance. It is designed to make the drop process more fair and transparent In a ...

Shares fell to about $58 before the opening bell on Friday, down from a prior close near $65, as investors digested a sharp earnings decline and continued margin pressure tied to tariffs, inventory ...

It has been two years since Phoenix Suns shooting guard Devin Booker's first signature Nike basketball shoe launched in extremely limited numbers at Art Basel. After dropping in every style imaginable ...

Nike's NIL collective will feature 10 LSU athletes (pictured) across six sports. Courtesy of Nike Nike is expanding its footprint in the name, image and likeness space. The renowned footwear and ...

Nike on Tuesday announced a series of leadership changes designed to accelerate decision making as Chief Executive Officer Elliott Hill enters the second year of a corporate reboot. The moves include ...

Nike has surrendered its running shoe dominance to competitors like Hoka and On as the sportswear giant lost focus on performance innovation. CEO Elliott Hill is overhauling Nike’s running division ...

Nike became a global sportswear empire thanks to its commitment to two key things: athletes and innovation. The brand recentered its approach last year to emphasize these core elements of its business ...

Nike has taken a bold step into the future with Project Amplify, the world's first motor-powered footwear system made for people who love to move. Created with robotics partner Dephy, the design ...

Nike has shown off an intriguing new sneaker that it claims is the “world’s first powered footwear system.” The project, dubbed “Project Amplify,” is essentially an exoskeleton for your lower leg and ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...