Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Your business strategy is the map that tells you exactly how you're going to approach the market. Your entire company has to be on board with your marketing strategy and understand the objectives each ...

As the business landscape continues to shift, many organizations are involved in a digital transformation that is reshaping and evolving how a business operates. One popular business agility model ...

Establishing tailored and specific objectives for your small business travel agency will help you achieve specific economic, operational and creative goals. Yet, not all travel agencies benefit from ...

Business goals provide direction for your company and can motivate your team to reach milestones. Learn about the ...

The start of a new year is a natural time for defining two distinct types of goals. First, most professionals and teams are formalizing annual business plans or objectives that specify what outcomes ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

As companies become more transaction-based, the value in IT investments grows. IT is no longer a cost-center or stand-alone function. In order to grow a company, IT initiatives have to be tied tightly ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

This is part of a special leadership series on how you can use artificial intelligence (AI) to boost your productivity, make smarter business decisions, amplify your communications, and enhance your ...