Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

As I write this, Salesforce Connections 2024 is just past the halfway point, but we can obviously say this is the year of the Copilot. With the Commerce Cloud Copilot heading for a planned general ...

SAN FRANCISCO--(BUSINESS WIRE)--Today at NRF 2024, Salesforce (NYSE: CRM), the #1 AI CRM, announced new data and AI-powered tools to transform every shopping experience. With generative AI built into ...

Salesforce (NYSE: CRM) today announced a collaboration with Stripe and OpenAI to build an Instant Checkout integration guided by the new Agentic Commerce Protocol (ACP). This partnership will allow ...

Since 2021, Shopify has hired two dozen people from Salesforce amid a push into enterprise. Shopify is challenging legacy providers with new software offerings for large merchants. It has also made ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

Salesforce at its Connections event yesterday introduced Marketing GPT and Commerce GPT, its latest generative artificial intelligence product offerings. The company also expanded its partnership with ...

Salesforce has defined the SaaS model with its CRM suite of digital tools, applicable to a multitude of businesses.