New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Not sure what the Vanderbilt Sports Information Department thought they were going to achieve by listing Diego Pavia as ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Diego Pavia’s NFL future faces a major question, as scouts continue to revisit one primary concern surrounding the fiery QB: ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Recently, scientists from institutions including the University of Science and Technology of China made a fundamental breakthrough in nuclear-spin quantum precision measurement. They developed the ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is no longer linear, nor even merely non-linear, but fundamentally ...

Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact ...

On Don Toliver's song "Rosary," the "Sicko Mode" rapper seemingly made a direct reference to the "Kardashians" star's implant ...

Water powers our lives. It feeds our crops, keeps factories running, generates electricity, and fills our taps. But until now ...

In a proactive move, District Magistrate Sahila convened a meeting to assess the final touches on a significant revenue and e-measurement initiative in Buxar, scheduled to run from January 26 until ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...