FRISCO, Texas - The first-ever Xbox Bowl college football bowl game is set to be played in Frisco this month. The game marks the Xbox brand's entrance into the college football scene, a pairing which ...

FRISCO, Texas — The pageantry and novelty of bowl season never disappoints. From a resurrecting Pop Tart to a mayo bath, you'll see some truly unique things in December college football bowl games.

The first-ever Xbox Bowl will be played in Frisco, Texas. Arkansas State will face off against Missouri State in the early bowl game. Missouri State finished the season 7-5, while Arkansas State ...

Microsoft Xbox is no stranger to outside-of-the-box marketing collabs. Just this year, the company launched Xbox-branded Crocs and limited edition SpongeBob controllers, partnered with LG to bring ...

FRISCO, Texas -- Arkansas State's 34-28 win over Missouri State in the first-ever Xbox Bowl on Thursday night secured a winning record for a program that engineered one of the more dramatic ...

The first Xbox Bowl kicks off Dec. 18 in Frisco, featuring Missouri State vs. Arkansas State. Xbox promises themed game-day experiences as it enters college football sponsorship. The bowl airs on ...