Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

This article first appeared on GeeMee's website. In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee ...