Netflix's fourth-quarter results edged Wall Street analysts' estimates, and the company cited "great progress" in its nascent ...

Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

AppLovin's key growth drivers include Axon Manager's self-service ads and e-commerce expansion, but both are in limited ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

TCU has parted ways with assistant athletics director for football human performance Kaz Kazadi. It is the latest of multiple coaching moves made by Sonny Dykes and the program to revamp the coaching ...

The agency’s “average speed of answer” metric masks longer call wait times, according to data in a recent OIG report. The Social Security Administration’s leadership is claiming victory after the ...

A team of Australian and international scientists has, for the first time, created a full picture of how errors unfold over time inside a quantum computer—a breakthrough that could help make future ...

Procter & Gamble (NYSE: PG) stock has recently caught attention after Jim Cramer made a positive case for the stock. Both PG and its rival Colgate-Palmolive (CL) are down approximately 12% ...