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The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, ...

Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining ...

Daren Smith's Craftsman Films shows how producers can use platforms like Sally to build sustainable financing systems for ...

Indiana football needed one more stop to bring win a national title. The Hoosiers' forgotten Miami native came through with a ...

A t the University of Queensland, there is a display containing the longest-running laboratory experiment in the world. It's ...

Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its ...

Jump cables and tire pressure gauges are only the tip of the iceberg: a prepared driver needs a lot of tools in their trunk to always be prepared.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how ...

If the water gets up to the height people are predicting over the next 100 years or so - Aberaeron won’t exist anyway. The ...