This launch marks the brand’s continued growth and expansion with a new innovation. July 7, 2025 – JusRol, one of the fastest growing brands in the refrigerated dough category, recently announced the ...

Independent branding agency Brandon has developed a new visual identity and packaging design system for Jus-Rol, introducing a sunburst graphic device and revamped photography to modernise the ...

Jus Rol, the UK’s number one pastry brand, is launching a significant rebrand and category building programme designed to grow shopper reach, increase frequency and expand usage occasions across the ...

The bakery landscape is an ever-moving feast as businesses look to keep up with consumer wants and needs, legislative changes, and market conditions in a mature category. This inevitably results in ...

Cérélia has sold the Jus-Rol dough business to an affiliate of UK-based private-equity firm Rinkelberg Capital, ending a long-running regulatory dispute. The French bakery group moved to buy Jus-Rol ...

Cérélia has finally thrown in the towel and sold the Jus-Rol ready-to-bake brand to a private equity firm, following a three-year battle with the Competition & Markets Authority (CMA). London-based ...

When unexpected guests stop by and you’re in a pinch for some bites for drinks or a quick dessert, it might be good to have a package of Jus-Rol Puff Pastry dough on hand. Jus-Rol is stored in the ...

French pastry maker Cérélia has been ordered to sell frozen pastry Jus-Rol after losing an appeal against the competition watchdog. US based food company General Mills, which owns Jus-Rol, announced ...

The Competition and Markets Authority (CMA) secured another victory in the legal battle against Cérélia regarding its acquisition of Jus-Rol. In a recent ruling, the Court of Appeal unanimously ...

The Competition Appeal Tribunal has fully dismissed a legal challenge by Cérélia and upheld the CMA’s decision to block the company's acquisition of Jus-Rol. Subsidiary BakeAway said it was "very ...

A pastry manufacturer will be forced to sell off a rival business after an appeal to allow the merger was blocked by a judge, the UK’s competition watchdog has said. Cerelia, the UK’s largest producer ...