Since the early days of gaming, video game mascots have been as important as the games themselves. These help establish a brand, and fans enjoy returning to play their favorite characters, which can ...

The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...

The 2025 Pop-Tarts Bowl is off and running, and in between the action between Georgia Tech and BYU, the two mascots that were ceremonially toasted over the last couple years were inducted into the ...

Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster pastries Julio Aguilar/Getty The Pop-Tarts Bowl has become a viral sensation ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

Some of the most beloved mascots in college sports took center stage on Saturday. Ahead of the Pop-Tarts Bowl matchup between Georgia Tech and BYU, the bowl revealed the six different edible Pop-Tarts ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

As it turns out, you can get paid quite a bit in Phoenix for monkeying around. That salary — which, for comparison purposes, is more than double the $95,000 salary of Arizona Gov. Katie Hobbs — has ...

The mascot for the USA World Cup has been unveiled, but soccer fans are miles away wagging their tails in response to the announcement. U.S. Soccer announced in a post on X that has been viewed a ...

MLB mascots could be hitting home runs on Instagram, according to a new report on the internet earnings potential of the crazy creatures. The Phillie Phanatic, the furry green creature from ...

NFL mascots do more than entertain—they build a team's identity, hype up the crowd, and sometimes even steal the spotlight. In 2025, 29 of the 32 teams have official mascots, each bringing their own ...