Adam V. Russo serves as co-founder and CEO of The Phia Group WestView Capital Partners will remain a significant investor in The Phia Group The Phia Group was founded in 2000 InTandem Capital Partners ...

Phia, an AI shopping agent co-founded by Bill Gates’ daughter Phoebe Gates, has been collecting more than just users’ fashion preferences through its desktop browser extension. Four cybersecurity ...

Tom Bowen is a senior editor who loves adventure games and RPGs. He's been playing video games for several decades now and writing about them professionally since 2020. Although he dabbles in news and ...

When Phia‘s founders Phoebe Gates and Sophia Kianni decided to build an AI startup, they targeted an area they understood well: online shopping. The founders, who met at Stanford when they were ...

Content creators specializing in The Sims 4 content are leaving EA's Creator Network in protest after EA confirmed it is to be acquired by an investor group composed of Saudi Arabia's Public ...

Phoebe Gates and Sophia Kianni launched the Phia app in April. The cofounders raised $8 million in a seed round that included VCs and backers like Kris Jenner. They told Business Insider 3 lessons ...

On September 29, 2025, EA announced it would go private — which means it won’t be available for public trading on the stock market — in a $55 billion leveraged buyout (LBO), with Saudi Arabia’s Public ...

The Sims offers a place where anyone can escape from reality to dive into a world of their very own design. The countless hours spent designing your dream home, creating the perfect character in ...

As the daily grind becomes “gamified,” players are nostalgic for older, more chaotic versions of the life simulation game By Kim Hew-Low While playing The Sims 4 — the latest iteration of the wildly ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries Launched in April 2025 by Pheobe Gates and Sophia Kianni, Phia’s iOS ...

There’s a new buzzy fashion startup in town. Meet Phia, the shopping app founded by Bill Gates’ daughter Phoebe Gates and her Stanford roommate-slash-co-founder, Sophia Kianni. Phia searches the web ...

GameSpot may get a commission from retail offers. The world of The Sims 4 is about to get bigger again with the upcoming expansion pack Adventure Awaits. And while tropical getaways and summer camp ...