Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

“One of the basic axioms of the rational theory of decision under uncertainty is Savage’s (1954) sure-thing principle (STP). It states that if prospect x is preferred to y knowing that Event A ...

The White House is strong-arming the nation’s largest electricity market in an unprecedented effort to suppress the political ...

Chuck Lorre has said he regrets a foundational creative decision made early in "The Big Bang Theory": making the death of Sheldon Cooper's father a defining part of the character's childhood. Lorre ...

Humility isn’t just a personality trait — it’s a system. The strongest cultures are built by leaders who design transparency into how decisions get made. Cultures built on a leader’s personality are ...

Connecticut utility regulators on Wednesday blocked the sale of Aquarion Water, saying that while the proposed transaction was financially acceptable, the new non-profit owner would be exempt from ...

Most leaders believe AI is about speed, but speed without clarity doesn’t create strategy. It multiplies confusion. The truth is, AI doesn’t replace leadership judgment. Instead, it amplifies it. For ...

Every week, TikTok finds a new way to turn ordinary life into a cosmic riddle. This time, it’s all about bones. The broken bone theory is the viral rabbit hole currently hijacking For You Pages ...

A CDC advisory panel voted Friday to shift COVID vaccine guidance toward "individual decision-making," a policy the agency refers to as "shared clinical decision-making." The approach involves ...

Neuroscientists from 22 labs joined forces in an unprecedented international partnership to produce a landmark achievement: a neural map that shows activity across the entire brain during ...

Around 40 people spoke at Wednesday's public hearing leading up to the Clark County commissioners' decision to pass a two-year ban on utility-scale solar and wind. The Springfield Arts & Crafts ...

Salt River Project, a major Arizona utility that delivers power and water to more than 2 million metro Phoenix customers, will remain subject to the state's public records law, after the Arizona ...