As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

Discover what regulated markets are, how they work, and their advantages and disadvantages. Learn how government oversight ...

Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

PSEG Long Island and Public Service Electric & Gas, New Jersey's largest utility, were the two highest ranked utilities in customer satisfaction among large electric utility business customers in the ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Himax Technologies is downgraded to Hold due to ongoing weakness in its core automotive display IC segment. HIMX's Q3 2025 revenues declined 10.5% Y/Y, with all key segments posting lower sales, and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Lowe's Companies, Inc.’s LOW second-quarter fiscal 2025 performance offers insight into the company’s customer strategy. While the company delivered comparable sales growth of 1.1% driven by solid ...