hogfish Tom Twyford of the West Palm Beach Fishing Club, fillets Hogfish with the 9" Bubba Blade Tapered Flex.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce …

Here at Bubba we pride ourselves in the fishing tools we make for fishermen all over the world. Our fishing tools are hand-crafted by engineers to be the highest quality, so you can live Bubba's lifestyle …

After reading several reviews and watching video reviews, I was excited to try the Bubba Blade out. Seizing the Black Friday sales, I figured it was the time to take the risk.

The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. It is built …

The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to …

Bubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water.

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

How To: Catch a Coho Feat. Scott Haugen Bubba Presents: ICAST 2019 Dive In 3 Things Your Next Fishing Net Should Have Nothing But Net Top 5 Live Baits for Landing Amberjacks Get That Fish …

Our signature Bubba non-slip grip handle provides a consistent and classic feel to our new style of knife. The Multi-Flex™ comes in a premium EVA carrying case with a puncture-resistant inner lining, …