©2008-2025 Goop, Inc. All Rights Reserved. goop® is a registered trademark of Goop, Inc. and is registered with the U.S. Patent and Trademark Office.

Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as …

Aug 8, 2025 · Gwyneth Paltrow’s Goop is entering 800 Ulta Beauty locations on Aug. 10, after first launching online at the retailer in June.

goop Beauty made with clinically proven and best-in-class clean ingredients, goop Beauty creates luxurious, high- performance skin, hair, and body essentials to elevate your routine.

shop all what's new at goop.com. expertly curated products and brands, held to incredibly high standards. get free shipping on orders over $75.

Gwyneth has an eye for the standout pieces across our shop. From clean beauty picks to elevated fashion staples to transformational wellness tools, she curates her favorites across all categories …

We use clinically proven and best-in-class ingredients at active levels to create luxurious, high-performance skin, hair, body, and color essentials to elevate your routine. We vet our ingredients …