The BADLAAV Campaign in Greater Noida is a powerful step towards embedding the habit of waste segregation and responsible disposal into everyday life. Through direct community engagement, street plays, and on-the-ground conversations, the initiative transformed sustainability from a concept into a lived practice across residential societies, educational institutions, industrial zones, and public spaces. This collective effort was made possible by HDFC Bank, Centre for Environment Education (CEE)
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MAGGI launches initiative on waste segregation
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