Focus Groups vs. Interviews: The Coding Difference Most Researchers Miss
1:38
YouTubePhilip Adu, Ph.D
Focus Groups vs. Interviews: The Coding Difference Most Researchers Miss
When analyzing qualitative data, one of the biggest mistakes researchers make is treating focus groups like individual interviews. They are not the same—and coding them the same way can lead to shallow insights. In this video, we break down the key differences between coding individual interviews and focus groups, and explain why focus groups ...
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