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The Behavioural Economics of Retail Media with Rory Sutherland at Retail Media Summit UK
1:01:09
YouTubeSMG
The Behavioural Economics of Retail Media with Rory Sutherland at Retail Media Summit UK
In The Behavioural Economics of Retail Media, Rory Sutherland, Vice Chairman at Ogilvy, delivers a witty and provocative look at why the smartest retail media thinking starts with human behavior—not algorithms. Speaking at Retail Media Summit UK, he challenges the obsession with short-term metrics and performance dashboards that prioritize ...
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